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This is the fourth—and final—post in a four-part series discussing the recent updates with Facebook pages, and how you can make the most of these changes and continue to make Facebook an integral part of your marketing strategy.
If you, in light of the recent Facebook disclosures about pages and page fan reach, are considering ditching your page and using your profile as your fan home base instead, you might be faced with a pretty hefty dilemma:
How do you get your fans to make the switch?
It’s hard to get people to go from one to the other, particularly if you have hundreds (or thousands) of fans. I am tempted to tell those of you with fans that number in the high hundreds or thousands to instead focus on increasing fan interaction in order to enhance the affinity between you and your fans (and therefore increase the amount of posts each fan sees)—this will be much easier for you to do than getting hundreds and hundreds or thousands of people to make the switch to your profile.
However, if you’re set on moving over, here are a few tips on how you can do it.