Moving from a Facebook page to a profile? Strategies to get your fans to make the change.

This is the fourth—and final—post  in a four-part series discussing the recent updates with Facebook pages, and how you can make the most of these changes and continue to make Facebook an integral part of your marketing strategy.

If you, in light of the recent Facebook disclosures about pages and page fan reach, are considering ditching your page and using your profile as your fan home base instead, you might be faced with a pretty hefty dilemma:

How do you get your fans to make the switch?

It’s hard to get people to go from one to the other, particularly if you have hundreds (or thousands) of fans. I am tempted to tell those of you with fans that number in the high hundreds or thousands to instead focus on increasing fan interaction in order to enhance the affinity between you and your fans (and therefore increase the amount of posts each fan sees)—this will be much easier for you to do than getting hundreds and hundreds or thousands of people to make the switch to your profile.

However, if you’re set on moving over, here are a few tips on how you can do it.

Increasing your Facebook page reach—without spending a dime

This is the second in a four-part series discussing the recent updates with Facebook pages, and how you can make the most of these changes and continue to make Facebook an integral part of your marketing strategy. You can see the first part here.

Recently, Facebook gave Page admins an interesting stat below each post:

Now we can see exactly how many people see our posts—and the number is, unfortunately, dismally small. In a previous post, I explained that the reason behind the fact that not all our fans see all our Page posts is due to EdgeRank (which essentially calculates how relevant your post is to each individual user based on affinity, type of post, and age of the post).

Facebook, in an effort to both make it easier for us to reach more of our fanbase and, undoubtedly, in an attempt to make money (now that the company has gone public—and has had lackluster stock performance), has given us the option to pay for posts to be more visible (an option which is available to pages with 400-100,000 fans):

The problem is, most of us don’t have the funds to drop $5, $10, $15, or $20 promoting Facebook Page posts, particularly since one single promotion wouldn’t be enough and we would quickly find ourselves having to spend hundreds of dollars just to reach the fans we already have. It’s simply not feasible (and, truth be told, it feels a little silly).

Feasibility of payment or not, though, we still have to find a solution to the post visibility problem.

Help! No one is seeing my Facebook page updates!

This is the first in a four-part series discussing the recent updates with Facebook pages, and how you can make the most of these changes and continue to make Facebook an integral part of your marketing strategy. You can see the second post in the series here.

A few weeks ago, most Facebook Page admins woke up to this below each one of their Page’s posts:

At first, everybody was super excited: “Wow, I can see exactly how many people saw my post! That’s awesome!” A few days later, the mood had changed slightly: “Wait, why is only 26 [or 15, or 32, or 22] percent of my followers seeing my posts?”